Product Marketing

GFI Software• Jan 2019 - Present

Own visibility of the market landscape, with insights into the industry, competitors, and customers. Guiding the core messaging to position our product and channel to win

• Leading transformation to solutions over products
• Driving data driven operational analysis into customers & markets
• Establish launch and digital content at scale

VP Business Systems

GFI Software• Apr 2017 - Present

Responsible for making Sales, Marketing, and Support operations successful. Leading teams of technical engineers, developers, and business analysts to drive execution. Generating mensurable results and business impact for cross functional teams.

• Order to Cash - Multi-tier, direct- e-commerce +$50M/y
• Digital Marketing Operations
• Data Management & Analysis
• Multiple company acquisition integrations

VP Support Operations

Aurea Software • July 2017 - Present

Responsible for enabling +200 support staff provide best in class service to customers. Designing, executing, and managing operation workflows, data management, and productivity enhancements that drive down costs, and increase customer satisfaction.

• Deploy & manage knowledge centric support
• Establishing customer focused user experience that drives deflection
• Data Management & Analysis

Director Product Management

GFI Software • Jan 2016 - Apr 2017

Managed multiple product lines vision, and execution of product life-cycle. Gaining aptitude in agile approach to product delivery. Lead integration for multiple product lines into the portfolio. Maintaining and leading internal staff and channel partners in training, product marketing, and content efforts.

• Product owner of SaaS & On premise solutions
• Establish to company acquisition integration play-book & execution ($30M)
• Drove product vision & go to market story using mentor-ship based leadership approach

Product Manager

GFI Software • May 2013 -Jan 2016

Direct management of product road-maps and execution. Aligning product vision with business objectives including product & marketing systems which drive productivity and effectiveness.

• Product owner of SaaS & On premise solutions
• Owned and managed vendor contracts, statements of works, bids, and request for information
• Nurtured close ties with product engineering teams & support organization

Senior Account Manager

Monitis Inc • Oct 2011 -May 2013

Entrepreneurial spirit, responsible for global sales & support for newly acquired business unit. Providing IT monitoring solutions to over 70,000 organizations worldwide in both commercial and freemium model.

• Driving customer lead product voice
• Driving "At" scale approach to grow with investments
• Managed of knowledge transfer & exit to Teamviewer

Account Manager

GFI Max • July 2009 -Oct 2011

Starting with <600 customers, kickstarted GFI Max, driving new customers (MSPs) and revenue, and guided operational enhancements to scale. Executing go-to-market for acquisitions of Katharion, Viper Antivirus, Teamviewer into the GFI MAX Remote Management portfolio, Now Solarwinds MSP.

• Driving customer & revenue growth to exceed targets
• Customer facing new product introduction to the market
• Gaining master level knowledge of the Manage Service Provider (MSP) market and landscape

Additional Relevant Roles

Owner & Systems Architect at Lifelong Learning Technologies• Jan 2009 -Oct 2010

Technical Support Manager at GFI Software• May 2008 -July 2009

Technical Support Rep at GFI Software• Apr 2007 -May 2008

Research Specilist at RTI International (US Military Contractor)• Feb 2006 -May 2008